Photography Project and Book

I remember being in Tokyo, and having to leave the country just when the first cherry blossoms started to open. Without actually seeing the blossoms in their full bloom, I could feel the energy and electricity that were already filling the air - the collective excitement of something that can seem so mundane, yet year after year plunges millions of people into an irrevocable state of intoxication and made me, an outsider, drunk of something I had never actually tasted.

Being fully immersed by the effortless force of sakura years later, I have started to understand that hanami is more than just a celebration - it is a social phenomenon which brings us together on an open stage to witness and perform, while millions of screens are watching, intoxicated by what they can only begin to imagine.