An Insider’s Guide to Tokyo’s Koreatown

Financial Times and Nikkei Asia
October 2022

*See the full article here

Photography: Sybilla Patrizia
Article: Jada Nagumo

One step out of Shin-Okubo station and you will find yourself in Koreatown, a bustling Tokyo district exploding with energy. The noise and crowds may be a little overwhelming for first-timers, but the area is a gold mine for fans of Korean street food and barbecue, sweets to die for and beauty products. Upbeat hits by K-pop superstars such as BTS and Blackpink play from street-facing speakers, luring you into stores selling Korean pop-culture merchandise -- from tumblers, paper fans and keychains to mouse pads emblazoned with your favorite band member's face.

- via the Financial Times